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Qualitative vs Quantitative Research

Qualitative vs Quantitative Research

Qualitative vs Quantitative Research

What is Research?

Research is the systematic, rigorous investigation of a situation or problem in order to generate new knowledge or validate existing knowledge.

On a broader perspective, all researches can be classified into two groups:

Qualitative Research

Qualitative research is research dealing with phenomena that are difficult or impossible to quantify mathematically, such as beliefs meanings, attributes, and symbols. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when.

Strengths of Qualitative Research

Limitations of Qualitative Research

Quantitative Research

Quantitative research refers to the systematic empirical investigation of any phenomena via statistical, mathematical or computational techniques. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to phenomena. Quantitative research is generally made using scientific methods, which can include:

  1. The generation of models, theories and hypotheses.
  2. The development of instruments and methods for measurement.
  3. Experimental control and manipulation of variables.
  4. Collection of empirical data.
  5. Modeling and analysis of data.
  6. Evaluation of results.

Strengths of Quantitative Research

Limitations of Quantitative Research

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Research and Development (R&D)

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